The conventional approach to solar sales involves a complex network of sales personnel, project managers, dealer fees, and custom designs, each contributing to escalating costs at every stage. This is a major reason behind the subpar customer ratings of many national solar brands, marked by dubious sales tactics and a lack of post-sales support.
As of 2023 in the United States, residential and light commercial solar power transactions predominantly occur through high-pressure, high-commission methods, often relying on door-to-door sales. Surprisingly, less than 5% of eligible roofs in the US boast solar panels.
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